The High Road

The High Road is JoJo's sophomore album that was released on October 17, 2006 on Blackground Records.

In December 2018, this album, Demonstrate, Disaster and the first album JoJo were all re-released on digital and streaming platforms with re-recorded vocals and slightly reworked production. This is due to Blackground Records taking JoJo's music released under the label off of digital and streaming platforms and because she wanted the music back on because her fans were asking her about it. She tried to buy the master recordings, but the CEO of Blackground Records, Barry Hankerson, refused to give her the masters

Album Background
After the success of her debut album, JoJo quickly went back in the studio to work on new tracks.

While recording the album, she worked with producers such as Josh Alexander, Beau Dozier, Ryan Leslie, J.R. Rotem, Matthew Gerrard, Soulshock & Karlin, Stargate, Billy Steinberg, Peter Stengaard, Scott Storch, Swizz Beatz, Justin Trugman, and Focus...

It was reported that over 30 songs were written and recorded for the album, before being narrowed down to the twelve that made the final track listing.

During an interview, JoJo compared The High Road to her previous album by stating, "I recorded my first album when I was 12, and now I’m 15. From age 12 to age 15 is a big jump in a young girl’s life. I think with the new album, you can hear the maturity and confidence in my vocals. I’m coming into myself and being more comfortable. All of the songs on the album came out well - the music style is mostly urban like the my first album, but there are some rock elements too."

When asked about the recording process, JoJo stated, "I had finished promoting my first album, then I went to Australia to film Aquamarine," she recalled. "It was a busy time – while I was in Australia, I auditioned via satellite for RV. When I finished with Aquamarine, I came home and started working on the new album. It was mainly recorded in New York, Miami and L.A. We recorded over 30 songs with a lot of different people. [...] I feel that doing 30 songs was fine for the album. Some people would say that’s too many to do, and it’s costly to record that many songs. But Chris Brown recorded 50 songs for his album, and then he whittled it down and made a great record. When you record a lot of songs, you come up with different styles and ideas."

On the album, JoJo got to work with Diane Warren, whom she had idolised. She recalled the process by saying, "I was very excited to get together with Diane Warren," she said. "I love Diane – she’s one of my favorite people. We recorded four or five songs together, two of which made the album, ‘Exceptional’ and ‘Note to God.’ She’s so cool."

Composition
"The High Road" contains a mixture of styles, ranging from R&B to pop. During an interview, JoJo stated, "I definitely felt more confident recording this album because I know how to go into the studio and how to work with producers. When you go into the studio you have to have a relationship with the producer while recording. Also, this time I knew how to warm up my vocals and what to expect."

When asked about how the type of music she wanted on the album, she stated, "Well my executive Producer is Vincent Herbert and I’ve known him since I was twelve, actually since I was eleven, and he is very good at picking songs he thinks I'd like. He does like to throw curveballs sometimes and try different things. But most of the time we have the same taste."

The first song on the album is "This Time". The uptempo hip hop track has been called a personal favorite of JoJo's, with her performing it multiple times live. Lyrically, the song speaks of not letting someone she likes "get away" like she did with the last one.

The Way You Do Me is the second song on the album, and was released as a promotional single for the album on September 20, 2006. Like the previous track, the song is very influenced by hip hop and R&B tracks.

"Too Little Too Late" is the third song on the album, as well as the lead single. The song has become one of JoJo's biggest hits to date, reaching the Top 10 in the United States, Australia and the United Kingdom, among others. Lyrically, the song speaks of how JoJo cannot forgive her ex for what he has done to her.

"The High Road", the album's title track, is the fourth song on the album. It is the first to contain spiritual references and is about seeking alternatives to revenge with lyrics like "Still I have faith/Somehow I believe/That if I keep love in my heart/It will find it's way to me". The triple meter, mid-tempo song was influenced by old school jazz, soul music and gospel music.

"Anything" is the fifth song on the album, as well as the third and final single.

The uptempo track is heavily influenced by urban hip hop and R&B tracks, and lyrically speaks of JoJo falling in love with someone.

"Like That", the sixth song on the album, is an R&B influenced mid-tempo track. The song features a piano throughout the song as well, and has been compared to releases by Ciara, among others.

The seventh track on the album, "Good Ol", is a mid-tempo hip hop track that sees JoJo singing about being free and having fun.

The eighth track "Coming for You" is a light rock song in the same vein as "Leave (Get Out)".

It is her third song, including "Good Ol' and the aforementioned "Leave", to be produced by Soulshock & Karlin. The song has been called a female anthem, as JoJo is heard singing about not letting go of someone, and she is going to get them, and win their heart.

The ninth song on the album is "Let It Rain". The mid-tempo R&B song was initially meant to be released as the third single from the album, however, its release was eventually canceled. It was released as a promotional single on September 20, along with two other songs from the album.

"Exceptional" is the tenth song on the album, and is more slow paced than the rest of the album. The song is designed to show off JoJo's vocals on the track.

"How to Touch a Girl" is the 11th song on the album, as well as the album's second single. JoJo has called the song her favorite on the album. Lyrically, the song speaks of how to treat a woman, and how to touch her heart, according to JoJo.

The final song, "Note to God" is the most religious on the album. The song was covered and released in 2010 by pop singer Charice as her debut US single.

Tracklisting
International Bonus Tracks Wal-Mart Album Tracks
 * 1) This Time (3:28)
 * 2) The Way You Do Me (3:13)
 * 3) Too Little Too Late (3:41)
 * 4) The High Road (3:50)
 * 5) Anything (3:49)
 * 6) Like That (3:48)
 * 7) Good Ol' (4:08)
 * 8) Coming for You (3:30)
 * 9) Let It Rain (3:47)
 * 10) Exceptional (3:43)
 * 11) How To Touch a Girl (4:27)
 * 12) Note to God (4:27)
 * 1) Do Whatcha Gotta Do (4:29)
 * 2) I Can Take You There (4:52)
 * 1) Get It Poppin' (3:41)

Singles

 * 1) Too Little Too Late (released on July 24, 2006)
 * 2) How to Touch a Girl (released on November 14, 2006)
 * 3) Anything (released on May 7, 2007)

Album Promotion
On September 20, 2006, fans were able to buy from the iTunes Store snippets of three of JoJo's songs from the album, including "The Way You Do Me", "Let It Rain" and "This Time". The three promotional singles were released to raise hype for the album, after the success of the lead single.

On September 27, 2006, JoJo performed "Too Little Too Late" and "This Time" on MTV's TRL.

On September 28, 2006, AOL released Sessions@AOL, an exclusive performance from JoJo. During the performance, she performed the singles "Too Little Too Late" and "How to Touch a Girl", as well as two of JoJo's personal favorites, "This Time" and "The Way You Do Me", which had both been released as promotional singles before the album's release.

Though there has not been an official tour, she has been performing with a live band as part of the Six Flags Starburst Thursday Night Concert series during the summer of 2007.

During some of these shows, JoJo has included medleys of her favorite popular songs from Beyoncé ("Déjà Vu"), Kelly Clarkson ("Since U Been Gone"), SWV, Gnarls Barkley, Jackson 5, Justin Timberlake ("My Love"), Maroon 5, Usher, Carlos Santana, Jill Scott, Michael Jackson, George Benson, Musiq Soulchild and Amy Winehouse ("Rehab", replacing the title with "Boston").

In November of 2007, JoJo she toured in Brasil at the Live Pop Rock Brasil.

Album Performance
"The High Road" debuted at #3 on the US Billboard 200, selling 108,000 copies in its first week.

On November 28, 2006 (nearly a month after its release in the United States), it was certified gold by the Recording Industry Association of America (RIAA) and had sold 538,000 copies in the United States by March 2007.

The album debuted at #12 on the Canadian Albums Chart, becoming JoJo's first album to enter the top 20 in that country.

It was certified gold by the Canadian Recording Industry Association (CRIA) on January 17, 2007, denoting shipments in excess of 50,000 units.

In the United Kingdom, the album debuted at #59 on the UK Albums Chart, peaking at #24 in its third week on the chart.

On June 8, 2007, the British Phonographic Industry (BPI) certified it gold for shipping over 100,000 copies.

Elsewhere, the album reached number 45 in Japan, number 94 in Belgium and number 96 in Switzerland.

As of August 2015, "The High Road" had sold three million copies worldwide.

Album Reception
The album has received generally positive reviews from music critics.

Alex Macpherson of The Guardian gave the album a positive 4/5 stars stated that, "Hotshot R&B producers have been roped in: Swizz Beatz' fiery The Way You Do Me, which continues in the vein of his sterling work on the more red-blooded moments of Beyoncé's latest album, is a particular highlight, with JoJo herself proving surprisingly adept at frenzied, sexually possessed hollering. At heart, though, she's an earnest sort of girl, most evident on the supremely melodramatic Note to God, a Diane Warren-penned state-of-the-nation ballad that starts off with JoJo emoting over a solo Wurlitzer and inevitably ends up caught in a storm of crashing chorales. JoJo is, however, at her best when compulsively dissecting emotional situations straight out of high-school movies via the medium of big, heartfelt choruses: the country-tinged Good Ol' is gently, dreamily optimistic, and the wonderfully weepy pinnacle comes with the bleak resignation of Too Little Too Late."

Matt Collar of AllMusic gave the album a positive 4/5 stars stated that, "These are well-written, catchy pop songs with a healthy dose of hip-hop rhythm that serve as solid launching pads for Jojo's superb vocal abilities. It also helps that she's matured just enough so that her somewhat sexy persona makes a bit more sense now than it did in 2004, and she easily sells the cheeky and raw dance-funk of such tracks as "This Time" and "The Way You Do Me."  However, it's the blissfully melodic ballads and mid-tempo anthems that make the biggest impression here. Cuts such as the gorgeous and dreamy "Like That" and "Anything," with its unexpectedly hip sampling of Toto's "Africa," make for gleefully enjoyable guilty pleasures. Similarly, "Good Ol'" is the best summer anthem ever to see release in the fall, and "'Comin' for You" smartly borrows some of Kelly Clarkson's rock energy. While Jojo may not be taking a career road less traveled, The High Road does make time for some surprising and memorable pit stops along the way."

In a mixed review, Kelefa Sanneh of The New York Times felt that "[n]othing else on The High Road [...] is as great as ['Too Little Too Late']", adding that "JoJo is a teen-pop star with an R&B singer's voice: that means she can outsing much of the competition, but it also means more ballads (the album's second half is infested with them) and more not-quite-credible lovesick lyrics. Still, she knows exactly what to do with a good beat. In 'The Way You Do Me,' she sounds as hyped-up as Swizz Beatz's track. And in 'Anything,' she sings a lovely little song over a sample of the 1982 Toto hit 'Africa.' That's classic rock, if you're a singer of a certain age."